Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
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Daiana R. Tavares

Poco Fundo

Summary

Dynamic and results-driven professional with over 15 years of experience in trading, sales, procurement, and supply chain management within the coffee and FMCG sectors. Proven expertise in international market development, hedging strategies on NY ICE and B3 exchanges, and leading cross-functional teams across multiple countries. Adept at driving business growth, optimizing procurement processes, and managing complex export operations. Fluent in English and Portuguese, with strong communication skills in Spanish.

Overview

26
26
years of professional experience

Work History

Consultant / Business Owner

Capulus Brazil
01.2020 - Current
  • Provide consultancy services to an non-exporting and exporting cooperatives in Brazil, focusing on corporate management, governance, process improvement, and hedging/trading strategy for coffee and currency markets.
  • Manage hedging operations on NY ICE (coffee) and B3/banks (USD).
  • Support foreign market operations across North America, Europe and Japan.
  • Additionally, provide consultancy to an exporting company based in Portugal specializing in fruit extracts, supporting the development of supply chain for orange juice powder from China.

Country Manager / Legal Representative

Starbucks Farmer Support Center Brazil
01.2021 - 05.2024
  • Founded and led the Brazil office, building teams and defining supply chain strategy across 10 coffee regions.
  • Oversaw finance, sustainability, and agronomy teams to ensure operational excellence.
  • Mapped nationwide supply chain and implemented strategic initiatives to enhance farmer support.

Shareholder

Provide Distribuidora de Materiais Ltda
08.2019 - 03.2021
  • Co-founded a distribution company specializing in 3M products across hardware, pharmacy, and consumer channels.
  • Developed and maintained a client portfolio of 48 customers during the COVID-19 pandemic.

FOB Buyer Specialist

Jacobs Douwe Egberts
07.2018 - 10.2019
  • Managed green coffee procurement for FOB exports and FCA deliveries in Europe.
  • Executed hedging strategies for Latin American, Central American, and African coffee on NY Exchange.
  • Coordinated procurement and deliveries for 14 factories across Europe.

Licensing and Communication Coordinator

Fairtrade Brasil
06.2014 - 10.2018
  • Managed Fairtrade brand licensing processes and compliance documentation for Brazilian licensees.
  • Acted as liaison between Brazilian licensees and Fairtrade International (Germany).

Management Trainee

Olam Coffee Group
12.2015 - 02.2017
  • Completed rotational training in risk and business management across multiple countries.
  • Led projects on certification, new technologies, and commercial development.

Coffee Broker

Futura Global Coffee
01.2015 - 12.2015
  • Founded and developed a coffee brokerage agency with market expansion in Europe, North America, and Asia.
  • Represented the company at international trade events including CATEX, SCAA, NCA, World of Coffee, and Café Show.

Trade Manager / General Manager

Coopfam
02.2010 - 12.2014
  • Managed coffee and USD hedging on BM&F and NY Stock Exchange.
  • Directed business operations including warehouse, quality control, certification, trade, and HR.
  • Expanded markets in Belgium, Germany, UK, Ireland, New Zealand, and Australia.
  • Supervised logistics and export operations coordinating with customs and client logistics teams.

General Manager

Café Bela Negra, Angola
09.2008 - 12.2009
  • Oversaw production, finance, and HR for coffee operations.
  • Implemented the first organic BCS certification on Cabuta’s Farm in Africa.

Early Career

01.2000 - 01.2008
  • Trainee and Production roles in coffee and tobacco industries (2000–2008).

Education

MBA - Project Management

USP/Esalq
Piracicaba
01-2029

MBA - Business Management

FGV Fundação Getúlio Vargas
Piracicaba
01-2029

Corporate Finance - undefined

Ohio University
02.2024

MBA - Administration and International Affairs

Centro Universitário Uninter
01.2013

Coffee Business Technology - undefined

Instituto Federal do Sul de Minas
01.2010

Skills

  • International Trading & Sales
  • Procurement & Supply Chain Management
  • Hedging & Risk Management (NY ICE, B3)
  • Client Portfolio Development
  • Export Operations & Logistics
  • Strategic Planning & Business Development
  • Team Leadership & Cross-functional Collaboration
  • Certification & Compliance (Fairtrade, Organic)
  • Multilingual Communication (Portuguese, English, Spanish)

Accomplishments

  • Established Starbucks Farmer Support Center Brazil and led supply chain strategy across 10 coffee regions.
  • Traded 1.5 million coffee bags annually for export, representing 4.8% of Brazil’s total coffee exports, with hedging of 2 million bags on NY ICE.
  • Conducted feasibility studies for a $1.2 million unloading platform project at Olam.
  • Led Fairtrade certification implementation at Olam.
  • Founded a coffee brokerage agency expanding exports to 4 countries in Europe.
  • Increased Coopfam’s client portfolio by 142% over 5 years across 5 countries.
  • Implemented and managed a coffee industry in Angola at age 22.

Languages

Portuguese – Native
English – Fluent (Saint Patrick School, Ottawa, CA)
Spanish – Upper Intermediate (Union Spanish School, Antigua)

Timeline

Country Manager / Legal Representative

Starbucks Farmer Support Center Brazil
01.2021 - 05.2024

Consultant / Business Owner

Capulus Brazil
01.2020 - Current

Shareholder

Provide Distribuidora de Materiais Ltda
08.2019 - 03.2021

FOB Buyer Specialist

Jacobs Douwe Egberts
07.2018 - 10.2019

Management Trainee

Olam Coffee Group
12.2015 - 02.2017

Coffee Broker

Futura Global Coffee
01.2015 - 12.2015

Licensing and Communication Coordinator

Fairtrade Brasil
06.2014 - 10.2018

Trade Manager / General Manager

Coopfam
02.2010 - 12.2014

General Manager

Café Bela Negra, Angola
09.2008 - 12.2009

Early Career

01.2000 - 01.2008

Corporate Finance - undefined

Ohio University

MBA - Administration and International Affairs

Centro Universitário Uninter

Coffee Business Technology - undefined

Instituto Federal do Sul de Minas

MBA - Project Management

USP/Esalq

MBA - Business Management

FGV Fundação Getúlio Vargas
Daiana R. Tavares